Loyalty card launched for local business

| April 2, 2015 | 0 Comments

A new venture aimed at promoting independent businesses in Bradford is gathering pace, and is looking for recommendations from Bradfordians.

The Oi Card is a new way to explore Bradford, and to have a more rewarding day doing so, because it’s a loyalty card that rewards cardholders when they visit some of Bradford’s best-loved independent businesses.

‘Oi’ stands for ‘Only Independents’, and is a growing network of some of the best independents of all kinds that Bradford has to offer.

Among the first businesses who have signed up to the card include historic independents like Rimmington’s Pharmacy, family-run businesses such as The Red Room Coffee House and brand new ones such as Bradford Brewery and The Record Cafe.

Businesses join for free, and cardholders who buy one of the annual cards can expect to be rewarded whenever they visit any of the participating businesses.

Rewards currently include anything from ‘buy one get one free’ at Zaara’s Indian restaurant in Shipley, to discounts such as up to 20% off at Bradford Brewery, and even preferential rates from service providers such as web designers, mortgage advisors and technical support.

The people behind The Oi Card also run the Twitter account Hidden Bradford, and are now reaching out to locals to tell them what businesses they feel best represent Bradford’s best independent offerings.

Michael Mason from Oi said: “What we’re trying to do is to create this network that really shows off what makes Bradford different. When people buy an annual card for £10 they can save that back almost straight away with some of the rewards that businesses are offering, and while they do that they’ll uncover the kinds of places and services that will completely transform their experience of living, working and playing in Bradford.

“To do what we want to do really effectively, we need the knowledge and recommendations of Bradfordians. So we’re asking people to get in touch with us via our website to tell us if they know of an independent business that they think deserves to be shouted about. As we grow, these recommendations will reach more and more people, and we hope that our network of independents will soon become one of the things that Bradford is best known for.”

If you would like to recommend a business to Oi, or to buy a card, visit www.theoicard.com. Businesses who would like to apply to be part of the network can do so for free on the Oi website.

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